Event Details

This course will be conducted in English.


Looking at the world at large, we're facing a period of major change that's rarely seen in a century. Looking back to the year of 2020, Britain exited from the EU, the price of crude oil slumped into negative for the first time in history, China-U.S. relations deteriorate significantly, the negotiation completion of China-EU CAI, and the global economy is on the risk of sinking into recession because of the COVID-19 pandemic.


IMF statistics show that China, where businesses started reopening in April, 2020, and new infections have been minimal, is the only major economy now to have growth in 2020. We witness China is moving toward a high-quality development model with its unique national governance characteristics, while China will draw a blueprint for the next five years at the National People's Congress in March 2021.


Why is China overcoming the chaos and keeping growth? What role does the Chinese government play in guiding the country into success? How should multinational corporations take advantage of China's characteristics to keep business growth?


Over the past four decades, the Chinese government has played a vital role in the process of social and economic development, guiding China's transition from a planned economy to a market economy. During this period, multinational companies have gradually entered China and are enjoying the benefits of opening-up and reform. At the same time, they also noted the importance of communicating and cooperating with various stakeholders from a panorama of perspectives to deal with various challenges.


It is time to seriously study the Chinese government hierarchy, how the government governs the country, the evolution of China's economy system, where the Chinese economy is moving toward and how to cooperate with the Chinese government.


This course is intended to help Government Affairs (GA) practitioners to better systematically understand how the Chinese government governs the country, the role of the Chinese government in economic development, the objectives of the Chinese economy development, and how to cooperate with the Chinese government to keep business growth.


Course Outline:


1. Basic Concept

• Who is Chinese government?

• What has been going on in China in the past forty years?

• Where is China's economy going?

2. Government affairs in China

• Why is government affairs work important in China?

• What can government affairs do to help business growth in China?

3. How to establish professional and effective government relations in China?

• How to deal with Chinese government?

• The relationship with China's characteristics

4. Strategic role of government affairs in China

• China's macro regulatory environment and development trend, especially under the guidance of the 14th Five-Year Plan (2021-2025)

• China-U.S. and China-EU economic relations analysis discussion from government affairs perspective


Who Should Attend?



• GA associates and managers that want to have a systematic improvement of their skillsets.

• Senior executives and business people who need to have a better understanding of China's social and economic governance and how to systematically work for government affairs.

Speakers

  • Haiying Yuan (President at Yuan Associates Consulting Co., Ltd)

    Haiying Yuan

    President at Yuan Associates Consulting Co., Ltd

    Mr. Yuan Haiying founded Yuan Associates in February 2004, and since then he and the firm have become major players in China’s growing government affairs industry.
    Mr. Yuan has thirty years experience in the Chinese Government, including senior diplomatic postings in Washington D.C., as China’s Agriculture Attaché, and in Rome, as the Alternate Representative to the United Nations Food and Agriculture Organization (UNFAO). He has been involved in negotiations on numerous bilateral and multilateral agreements in the areas of trade, investment, agriculture, forestry, fishery and environmental protection. For his efforts, Mr. Yuan received an Outstanding Contribution Certificate from the U.S. Secretary of Agriculture and Outstanding Contribution Awards from the U.S. Forest Service and the U.S. Fish and Wildlife Service. In China, Mr. Yuan was the Director of the Ministry of Forestry’s Department of International Cooperation, where he coordinated the Ministry’s relations and joint projects with foreign governments and international organizations.
    After retiring from public service, Mr. Yuan worked as Senior Vice President at Edelman Public Relations for three years and as Vice President at APCO Worldwide for three years. Mr. Yuan chaired the Government Affairs Committee of the American Chamber of Commerce and the China Quality Brands Protection Committee (QBPC) of the Chinese Government Cooperation Committee. Additionally, he was a Council Member of the China International Public Relations Association (CIPRA) and the Beijing Foreign Investment Association.
    Mr. Yuan graduated from Peking University with a degree in English and International Politics. He speaks Mandarin and fluent English.

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  • Brent Yuan (Partner and Senior Director of Yuan Associates Consulting Co., Ltd)

    Brent Yuan

    Partner and Senior Director of Yuan Associates Consulting Co., Ltd

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after close to four years of operation.
    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

    袁元
    合伙人、高级总监

    袁元先生于2010年1月加入远海鹰咨询,2017年1月成为公司合伙人。作为高级总监,袁元先生主要负责为客户提供政府事务和公共关系服务,他拥有为跨国公司进行政府关系、企业公关、危机管理和媒体公关的丰富经验。

    在加入远海鹰咨询之前,袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者,采访过40余位国际企业巨头,之后供职于宝马、安利等跨国公司,担任公关主管。

    加入远海鹰咨询之后,袁元先生服务过的客户涵盖制造业、电子信息、服务业、医药、农业等行业,包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、保时捷、芬欧汇川、益赛瑞普、康明斯、动视暴雪、诺华和贸宜等。袁元先生也同时负责政府事务培训和新业务拓展、合作伙伴沟通等工作,并于2016年7月开始,在中国美国商会等平台上,进行政府事务认证课程的培训,获得了广泛的认可。

    袁元先生拥有北京第二外国语学院经济英语学士学位,能够说写流利的英语。

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Tickets

Member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 850
Non-member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 1,100

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