Event Details

Objectives and content:


Are you planning for your marketing strategy in 2021?

The pandemic has undoubtedly accelerated the digital transformation of B2B companies doing marketing. This training session will show you what will become the next normal of B2B digital marketing in China and help you better plan for 2021 and beyond!


What you will learn from the session:


Latest B2B digital marketing trend in China

Best practice case studies from multiple industries

Steps to diagnose your current status and make 2021 plan


Target Group:


Marketers from B2B companies


Language:


English

Speakers

  • Gary Jia (CEO of blue-dot/ Co-founder of China B2B Marketer Club/ Guest Lecturer of Beijing University of Technology)

    Gary Jia

    CEO of blue-dot/ Co-founder of China B2B Marketer Club/ Guest Lecturer of Beijing University of Technology

    Gary is a digital marketing expert in China. He has been working in the digital marketing area for over 15 years. In his career life, he has successfully driven digital programs for many world top brands including IBM, SAP, Siemens, Evonik, Bloomberg, S&P etc. to name a few.
    Gary holds a master's degree in e-Business Management at the University of Warwick, UK.

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Yearly Sponsors 2020/21