This training will be offered in English.
Objectives and content:
Effective digital marketing is a key topic to drive the fast growth of companies in China market. But since B2B marketing is a very different animal from B2C marketing, and China has its unique digital environment, many attempts to market your B2B business using social media, email marketing, video marketing, etc. are failed.
This lecture will share what works what not of B2B digital marketing in China, as well as showing you the latest case studies with different marketing positions.
What you will learn from the session:
l B2B digital marketing environment in China
l Marketing strategy for business growth
l Best practice for NEW ENTRY companies in China
l Best practice for ESTABLISHED companies in China
Marketers from B2B companies in China