Event Details

This training will be offered in English.


Objectives and content:


Effective digital marketing is a key topic to drive the fast growth of companies in China market. But since B2B marketing is a very different animal from B2C marketing, and China has its unique digital environment, many attempts to market your B2B business using social media, email marketing, video marketing, etc. are failed.


This lecture will share what works what not of B2B digital marketing in China, as well as showing you the latest case studies with different marketing positions.


What you will learn from the session:


l B2B digital marketing environment in China

l Marketing strategy for business growth

l Best practice for NEW ENTRY companies in China

l Best practice for ESTABLISHED companies in China


Target Group:



Marketers from B2B companies in China

Speakers

  • Gary Jia

    Gary Jia

    Gary Jia
    CEO of blue-dot/ Co-founder of China B2B Marketer Club/ Guest Lecturer of Beijing University of Technology
    Gary is a digital marketing expert in China. He has been working in the digital marketing area for over 15 years. In his career life, he has successfully driven digital programs for many world top brands including IBM, SAP, Siemens, Evonik, Bloomberg, S&P etc. to name a few.
    Gary holds a master's degree in e-Business Management at the University of Warwick, UK.

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Tickets

Member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 400
Non-member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 600

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