Event Details

政府事务培训——结果为导向的中国政府政策研究


本课程为中文授课。


课程目标

在中国开展业务的最大挑战之一就是由不确定的政策环境带来的市场缺乏可预测性。政策研究,作为政府事务工作的基石,可以帮助企业在这样的环境中找到一定的方向。然而如何确定政策信息的属性,寻找正确的信息渠道?如何透过字里行间的政策理解其深刻含义?如何通过与政策制定方高效的沟通来梳理出逻辑和思路,并给总部解释那些看似模模糊糊甚至解释不通的政策?如何通过政策解读为业务部门提供相应的解决方案建议,对于从事政府事务的专业人士来讲还是具有一定的挑战性的。


课程大纲

企业的政策研究工作

政策研究与政府事务工作体系

政策研究的重要性、难点和目标


政策研究的要素

监测、收集:有效监测企业关心的重要政策,获取相关有用信息,并从中央、地方和行业等不同角度,全面了解政策的具体要求

研究、分析:通过理解政策出台的过程和背景情况,以及政策条文的深刻含义,以多种方法进行针对性研究,做出相应的企业影响分析

报告、建议:结合企业的业务情况,解释模糊不清的政策,通过各种形式向公司进行汇报,并为高层提出以解决方案为导向的建议,来应对问题、把握发展机遇


政策研究与企业的战略发展

以政策研究为基础,找到双赢点,做好利益诉求

有理论指导的专业调研

从战略发展的高度,做有深度的政策研究


课程受众

跨国公司高层管理人士:希望加强对中国政策的整体感知能力,并运用政策研究,来发挥政府事务工作的战略作用、引领企业在中国的发展。

政府事务专职人士:从事政府事务工作,希望能从战略性、系统性的高度提高政策研究水平。

商务人士:从事公关、传播、企业社会责任、法务、工厂运营管理等工作,希望通过系统性学习政策研究,做好相关工作。


Government Affairs Training: Results-Driven Chinese Government Policy Research


This course will be conducted in Chinese.


Course Objectives

One of the biggest challenges of doing business in China is lack of predictability due to uncertain regulatory and policy environment. Policy research, as the foundation of government affairs work, helps business to navigate in this environment. However, how to determine the attributes of policy information and find the right information channels, how to read it between the lines and explain the non-explainable to the headquarters, how to sort out logic and ideas through efficient communication with policy makers, and provide solution-driven recommendations to the business can be challenging to government affairs professionals.


Course Outline


Policy Research Work of Enterprises

Policy research and the system of government affairs work

The importance, difficulties, and goals of policy research


Key elements of policy research

Monitoring and collection: Effectively monitor important policies that of company's interest, get relevant useful information, and fully understand the specific requirements of the policies from different perspectives such as the central, local and industry

Research and analysis: Through understanding the policy-making process and background, as well as the profound meaning of policy provisions, conduct targeted research through multiple analytical methods, and make corresponding impact analysis

Reporting and suggestions: Combining the business status of the enterprise, explain the non-explainable, report to the company through various forms, and provide solution-driven recommendations to the senior management about how to deal with problems and seize development opportunities


Policy Research and the Strategic Development of Enterprises

Based on policy research, find the win-win point, and drive business advocacy

Professional research with theoretical guidance

Conduct in-depth policy research from the perspective of strategic development


Who Should Attend?

Senior Executives of Multi-national Companies: Aiming to strengthen the overall perception of Chinese policies, use policy research to play the strategic role of government affairs, and lead the development in China.

GA Professionals: Working in the government affairs, aiming to enhance the level of policy research ability from a strategic and systematic perspective.

Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc., and aiming to do a better job in related work through systematic study of the policy research.

Speakers

  • Brent Yuan (Partner and Senior Director of Yuan Associates)

    Brent Yuan

    Partner and Senior Director of Yuan Associates

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after close to three years of operation.
    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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Tickets

Member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 850
Non-member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 1,050

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