Event Details

This course will be conducted in Chinese.


Due to changes in the macro regulatory environment and recent major accidents in certain industries, new laws and regulations have become more frequent and stricter, and the supervision situation has become severe for enterprises, causing uncertainties and challenges for business operations and future development. Various issues related to government affairs have also followed, some may even develop into crises and impacting enterprises.

This course is intended to help Government Affairs (GA) practitioners to better systematically sort out the professional working system, explore how to deal with crises related to government affairs, prepare adequately and share best practices and cases. Specifically, the program focuses on how to systematically deal with crises/ issues and government on-site inspections through building on basic capacities and effective communication with stakeholders to find the best solution.


Course Outline:


1. Basic Concept


• What is government affairs crisis/ issue?

• How about the regulatory and enforcement environment? How about the development trend in the future?


2. Systematic Crisis/ Issue Management


• What is the basic principle and systematic process to deal with the issue?

• How to establish a systematic and professional government issue management system based on the win-win solution?


3. Dealing with On-site Inspection


• What is the basic principle and systematic process to deal with the on-site inspection issue?

• What kind of potential scenarios could happen during the onsite inspection? How to assess the situation and deal with it?


Who Should Attend?


• GA professionals that want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to systematically work for government affairs issue management.

Speakers

  • Brent Yuan (Partner and Senior Director of Yuan Associates Consulting Co., Ltd)

    Brent Yuan

    Partner and Senior Director of Yuan Associates Consulting Co., Ltd

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after close to four years of operation.
    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

    袁元
    合伙人、高级总监

    袁元先生于2010年1月加入远海鹰咨询,2017年1月成为公司合伙人。作为高级总监,袁元先生主要负责为客户提供政府事务和公共关系服务,他拥有为跨国公司进行政府关系、企业公关、危机管理和媒体公关的丰富经验。

    在加入远海鹰咨询之前,袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者,采访过40余位国际企业巨头,之后供职于宝马、安利等跨国公司,担任公关主管。

    加入远海鹰咨询之后,袁元先生服务过的客户涵盖制造业、电子信息、服务业、医药、农业等行业,包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、保时捷、芬欧汇川、益赛瑞普、康明斯、动视暴雪、诺华和贸宜等。袁元先生也同时负责政府事务培训和新业务拓展、合作伙伴沟通等工作,并于2016年7月开始,在中国美国商会等平台上,进行政府事务认证课程的培训,获得了广泛的认可。

    袁元先生拥有北京第二外国语学院经济英语学士学位,能够说写流利的英语。

    view more

Tickets

Member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 850
Non-member

Advance payment is required.

e-Fapiao will be sent to your email in 10 business days after the event.

This will be a live event and the ticket is not refundable

Standard Price RMB 1,100

Yearly Sponsors 2021/22