German Chamber of Commerce in China - North China

The German Chamber of Commerce in China is the official member organization which represents German companies doing business in China. The German Chamber helps its members succeed by providing up-to-date market information and practical advice. It offers a platform for the Sino-German business community and represents its member's interests towards stakeholders including governmental and public stakeholders. The Chamber was founded in 1999 and currently has around 2.400 members in mainland China.

http://china.ahk.de/

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Event Details

How did Marketing develop over the past years?


Are you keen to understand more about this subject? It seems that once one dives into marketing, there is a never-ending train of information.


Hardly any other segment in a company has evolved as drastically within such a short time as marketing. Would you like to understand how you can ensure to be visible to your (potential) clients? What does Marketing 4.0 mean – how can it brought to life and most importantly, what are the future trends?


We start our event series on Marketing Communications with this great introductory topic. We like to invite you to join the presentation of Prof. Jiewen Hong, Acting Head and Professor of the Department "Marketing" from the Hong Kong University of Science and Technology as well as the penal discussion with our industry experts Mr. Paul McNeill - Managing Partner at Resonance and Ms. Ava Lin - Director of Consumer Marketing and Branding at Sennheiser Greater China with our Wirtschaftsjunioren MC Sandra Schmidt, Director of Sales and Marketing Kempinski Hotel Beijing Lufthansa Center.

Speakers & Moderator

Jiewen Hong (Acting Head and Professor of the department “Marketing” from The Hong Kong University of Science and Technology)

Jiewen Hong

Acting Head and Professor of the department “Marketing” from The Hong Kong University of Science and Technology

Ava Lin (Director of Consumer Marketing and Branding at Sennheiser Greater China)

Ava Lin

Director of Consumer Marketing and Branding at Sennheiser Greater China

Paul McNeill (Managing Partner at Resonance)

Paul McNeill

Managing Partner at Resonance

Sandra Schmidt (Director of Sales and Marketing at Kempinski Hotel     (Moderator))

Sandra Schmidt

Director of Sales and Marketing at Kempinski Hotel (Moderator)

Agenda

October 20, 2020

Main Schedule

5:30 PM
Presentation of Marketing Evolution
By Professor Ms. Jiewen Hong
Jiewen Hong (Acting Head and Professor of the department “Marketing” from The Hong Kong University of Science and Technology)
6:15 PM - 6:45 PM
Panel discussion
By Professor Ms. Jiewen Hong, Mr. Paul McNeill and Ms. Ava Lin
Jiewen Hong (Acting Head and Professor of the department “Marketing” from The Hong Kong University of Science and Technology)
Ava Lin (Director of Consumer Marketing and Branding at Sennheiser Greater China)
Paul McNeill (Managing Partner at Resonance)
6:45 PM - 6:55 PM
Mini - Q&A section
Collection of questions from all participants during the event
6:55 PM - 7:00 PM
Closing remarks

Note

  • Please register before October 19, 6 PM!
  • Please only register if you´re certain to attend the webinar, otherwise you might block the seat for another person.
  • Registration and payment upfront is mandatory. Please register first and you will receive an Email including payment instructions within two days.
  • The session will be conducted over ZOOM. Paid participants will receive a confirmation mail including login link (zoom) and access information for the webinar before October 20 , 4 PM.
  • Electronic fapiao will be sent to your email within one week after the event.

About us

The Wirtschaftsjunioren Beijing are part of the German Chamber of Commerce in China | North China and a group of young managers and entrepreneurs of different industry backgrounds and nationalities with a long-term interest in China. The Wirtschaftsjunioren | Young Leaders Beijing provides a networking and learning platform for young entrepreneurs and managers, who are interested in developing their professional skills, expanding their network, broadening their personal knowledge and sharing their experiences.


The Wirtschaftsjunioren | Young Leaders (http://www.wjd.de) are the German arm of the Junior Chamber International (http://www.jci.cc). The Wirtschaftsjunioren Beijing Chapter is guided by the principles of the Wirtschaftsjunioren Germany.

Organizer & Yearly Sponsors 2020/21