How did Marketing develop over the past years?
Are you keen to understand more about this subject? It seems that once one dives into marketing, there is a never-ending train of information.
Hardly any other segment in a company has evolved as drastically within such a short time as marketing. Would you like to understand how you can ensure to be visible to your (potential) clients? What does Marketing 4.0 mean – how can it brought to life and most importantly, what are the future trends?
We start our event series on Marketing Communications with this great introductory topic. We like to invite you to join the presentation of Prof. Jiewen Hong, Acting Head and Professor of the Department "Marketing" from the Hong Kong University of Science and Technology as well as the penal discussion with our industry experts Mr. Paul McNeill - Managing Partner at Resonance and Ms. Ava Lin - Director of Consumer Marketing and Branding at Sennheiser Greater China with our Wirtschaftsjunioren MC Sandra Schmidt, Director of Sales and Marketing Kempinski Hotel Beijing Lufthansa Center.